Exploring the evolution of a business idea
This photo is the online course outline for ‘Startup Blogging: Validate A Business Idea + Build Your Audience’ in progress.
I’ll be recording the modules soon and opening it for registration in 2020.
Helping you get your ideas out of your head and into the world
It’s based on the three-hour workshop I delivered for a conference in Ottawa last weekend but will go into more detail, focusing primarily on idea validation and audience growth, with the added benefits of:
- email accountability;
- templates and resources;
- a bit of virtual community; and
- a sprinkling of positive vibes (always) and gentle bum kicking (or motivation if you wish).
I am really happy with the feedback on the content and my presenter style…5 out of 5 ***** from session attendees, lots of interaction throughout the live workshop and many staying on afterwards to have a chat with me and discuss their ideas.
Now on to transferring the content into a format you can consume remotely and start implementing immediately!
Update: Startup Blogging book published in April 2020
Solve real problems, for real people, while validating a business idea and building your audience at the same time.
Part of the contents of this book were originally created and delivered as part of my conference workshop for an event in Ottawa, Canada in July 2019. The content has been carefully edited to focus on making it more digestible and actionable, encouraging you to startup blogging now and test your ideas over the coming months.
Startup Blogging: Validate A Business Idea and Build Your Audience is based on the my journey as a blogger, writer and founder to date.
This book is not designed for people who have an existing business and want to create a blog as a menu item on their website to drive traffic, otherwise known as content marketing.
You’re going to be learning about how I’ve done the reverse–starting a blog, maintaining it through multiple iterations and big life changes.
Over time, I’ve used it to test business ideas based on my original content and conversations with people around the world.
This book is intended to help you:
- designing a blog around your values, interests and time commitments;
- creating content, sharing your ideas and seeking feedback; and
- defining what you offer, your ideal customer and launching your Minimum Viable Product (MVP).
By the end of this book, you will have a clear idea of:
- what themes your blog will focus on;
- how and when you will create original content;
- who your ideal customer is and how you will reach them; and
- what solution you will offer, launch and test.
It’s available from Amazon as an eBook, to be delivered on April 24, 2020. The eBook will remain at the special launch price of $2.99 USD* for one month, before going up on May 24, 2020 to $5.99 USD*.
It’s also available from Amazon as a paperback via their print on demand service at the price of $10.99 CAD or $9.99 USD elsewhere*, plus applicable taxes, shipping and handling.
*Amazon marketplace prices vary by your purchase location.
Join for the Startup Blogging Online Course Waitlist
Take action and get started in the simplest way possible.
Startup Blogging: Validate A Business Idea + Build Your Audience is a DIY online course, delivered over three modules containing nine lessons in total. Each module contains exercises, action items and customizable templates to assist you with your progress.
If you’re a bit of a lone wolf like moi, prefer to work at your own pace, or are living in another timezone–I’m on Eastern Standard Time in Canada–you’ll be able to work through the content in your own time. You’ll receive access to this online course for a period of six months (180 days) from the date of purchase.
Each Module includes:
- video recordings and slide deck handouts for each lesson;
- workbook to complete your exercises and action items; and
- links to mentioned resources and customizable templates.
In addition to the online course content, you’ll also receive monthly progress emails to check in on you for six months from your date of purchase.
This course is NOT for you if you’re seeking:
– 1:1 coaching or technical support; or
– Prefer to talk about your ideas instead of taking action on them.
REAL ‘Startup Blogging’ session feedback
From attendees of the live workshop version in 2019:
“I liked that the focus was on organic development of community and ideas instead of just social media marketing. I also like the periodic questions to consider what I wanted to do with the information.”
“Enjoyed the ideas for how to share your message or find out what resonates with people.”
“I was hesitant about this session because it was long, however, I am very happy to have joined. I love Amy’s generosity with sharing her knowledge and experience. Really great session.”
“Lots of useful ideas for starting and growing an audience. Also, your voice is very calming!”
“(I enjoyed) the personal experiences of the presenter, interaction with audience, resource materials and focus on doing things for passion rather than just for money.”
“(I enjoyed) the tools provided, Amy’s own experiences and the breaks to work on (my) own ideas.”
“The speaker felt very personal, very understanding and respectful.”
“Amy is a very good speaker and knows her subject matter.”
“The topic is very interesting and well presented.”
“Great topic and delivery.”
Meet your online course presenter and facilitator: Amy Maureen Lynch
I have over a decade of international marketing communications experience and have been writing about expat life, travel, creativity and flexible work since I moved abroad in 2010. To be honest, I have been writing since the age of five but those diary entries are not for sharing.
I spent part of my overseas career in Australia working for the country’s largest provider of professional development for the Vocational Education and Training (VET) sector, where I managed their online professional development program (webinars, newsletters to over 30,000 subscribers, social media channels) and launched, edited and designed the first online magazine for the country’s VET sector in 2014, which I am proud to say is still going strong!
In 2016, I was one of 35 founders from across the United Kingdom selected to participate in Google’s Startup School for parents, Campus for Mums in London, which I did alongside my first son. After relocating back to Canada in 2017, I set to work on my startup idea which evolved into ‘Babies, Business + Breakfast’, a community and event series focused on providing parent-friendly professional development, which I launched the month before my second son was born in 2018.
Why is this important? Because I want you to know I have industry experience and am qualified (by real schools and the school of life) and despite having limited time to focus on business activities as the primary caregiver to our two young kids, I believe parenthood and professional development don’t have to be mutually exclusive!
If you want to achieve something, you will find a way to make it happen.
I’ve presented to audiences in Canada and Australia over the past decade on the topics of inclusion, flexible work, marketing communications and professional development.
Sincere thanks to the recent WordCamp Ottawa Conference team for having me as a speaker and to the session attendees for your lovely feedback and kind words! I think I was the only one delivering sessions on both days on different topics and was delighted the audiences were receptive to each of them.
I spoke on Day 1 about ‘Baby In The Boardroom’, where over 15-minutes I outlined my experiences of bringing children into business settings and encouraged corporate professionals and event planners to create more parent-friendly spaces and experiences (stay tuned for a future online course about this)!
Day 2 was spent delivering a three-hour workshop on ‘Startup Blogging: Using WordPress To Validate A Business Idea, Write A Book + Build Community’, which I have since converted into a book and online course, primarily focused on idea validation and building your audience.
I’m really excited to share this content with a wider audience and continue living my flexible work values! 👩💻🌏🎉
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